Social Media Management
Strategy, content, and execution — fully managed, elevated, and results-focused.
- Monthly strategy
- Content planning
- Caption writing
- Publishing
- Community management
- Analytics & reporting
- Optimization
- Account management
Boutique marketing agency
Marketing that makes your brand impossible to overlook.
Intentional social media, elevated content, and strategic marketing support for premium brands and growing companies.
The positioning
More than content. A strategic marketing partner.
Your brand doesn't need more disconnected tactics. It needs clear strategy, consistent execution, and a partner who sees the bigger picture — from social media and content to corporate campaigns.
Core services
One partner, every touchpoint.
Content Production
Photo and short-form video that makes your brand polished and recognizable.
- Content days
- Short-form video & Reels
- Brand photography
- Founder content
- Service demos
- Behind-the-scenes
- Creative direction
Paid Social & Digital Campaigns
Paid campaigns built for awareness, leads, and measurable results.
- Meta advertising
- Campaign strategy
- Audience research
- Ads Manager setup
- Pixel & conversion setup
- Creative direction
- Optimization
- Reporting
Influencer & Brand Partnerships
Curated creator and local partnerships that reach the right audiences.
- Influencer sourcing
- Creator outreach
- UGC campaigns
- Local partnerships
- PR gifting
- Coordination
- Deliverables
- Reporting
Corporate Marketing Support
Senior-level marketing expertise and capacity — without another full-time hire.
- Fractional support
- Campaign planning
- Corporate social
- Communications
- Employer branding
- Executive content
- Event marketing
- Email marketing
- Sales collateral
Corporate marketing
Strategic support for growing marketing teams.
Sometimes you don't need another agency outside the business — you need an experienced partner who can step inside and move priorities forward.
From fractional support and retainers to project-based and interim coverage, SLC flexes to fit growth, campaigns, recruiting, events, or limited internal capacity.
Discuss Corporate Support →
Who we work with
Built for brands with something meaningful to grow.
For businesses that value thoughtful strategy and long-term brand growth.
Medspas & Aesthetics
Health & Wellness
Hospitality & Restaurants
Real Estate & Development
Construction & Architecture
Financial & Professional Services
Fitness & Lifestyle
Premium Local Businesses
The SLC Method
A thoughtful process. A stronger brand.
Step 01
Discover
We learn your business, audience, goals, voice, current challenges, and opportunities.
Step 02
Strategize
We create a custom marketing direction based on your goals, market, and brand positioning.
Step 03
Create
We develop the content, messaging, campaigns, and marketing materials needed to bring the strategy to life.
Step 04
Execute
We manage the details, timelines, publishing, campaigns, communication, and delivery.
Step 05
Optimize
We review performance, identify patterns, and refine the strategy based on real data.
Differentiators
Why brands choose Socially Local.
No. 1Strategy before execution
We do not create content or campaigns simply to stay busy. Every deliverable connects to a larger business goal.
No. 2Boutique, high-touch partnership
We intentionally work with a limited number of clients so every brand receives thoughtful attention and support.
No. 3Corporate experience, modern approach
SLC combines more than a decade of corporate marketing experience with current expertise in social media, content, digital campaigns, and personal branding.
No. 4One connected marketing partner
From content and social media to corporate campaigns and internal marketing needs, we help keep the brand consistent across every touchpoint.
The founder
Built by a marketer who understands both sides.
Andrea Castaneda founded SLC after a decade in corporate marketing across real estate, architecture, development, and commercial construction.
The result: the strategic thinking of an internal marketing leader, with the creativity and flexibility of a boutique agency.
Meet the Founder →The work
Intentional marketing creates measurable momentum.
Luxury Medspa Partner
- Challenge
- A respected practice whose social presence didn't match the caliber of the in-office experience.
- Strategy
- An elevated content system built on provider expertise and refined visual direction.
- Services
- Social Media Management · Content Production
Commercial Construction Firm
- Challenge
- Strong project work, growing team — but little LinkedIn visibility and no bandwidth for employer branding.
- Strategy
- A LinkedIn program pairing project storytelling with leadership visibility, plus a field-staff content playbook.
- Services
- Corporate Marketing Support · Employer Branding · Content Strategy
Neighborhood Restaurant & Events Venue
- Challenge
- A beloved local spot ready to grow private events beyond its regulars.
- Strategy
- The SLC team built a referral-partner outreach program — realtors, leasing offices, wedding planners — plus campaigns that kept the brand top of mind.
- Services
- Outreach Campaigns · Email Marketing · Brand Partnerships
Co. Collective — Coming Soon
Marketing support at every stage.
A private resource and education platform for business owners who want to strengthen their marketing with the Socially Local approach.
You're on the list — we'll be in touch. ✦
Ready for marketing that feels as elevated as your brand?
Tell us what you’re building and where you need support — we’ll determine the most strategic way to work together.
hello@sociallylocalco.comServices
Two pathways. One connected partner.
Premium brands growing their presence, or organizations that need marketing capacity — SLC meets you where the work is.
Pathway 01
Brand & Social Growth
For premium brands strengthening their visibility and digital presence.
- Social Media Management
- Content Production
- Paid Social & Digital Campaigns
- Influencer & Brand Partnerships
Pathway 02
Corporate Marketing Support
For internal teams that need strategic expertise or added capacity.
- Fractional marketing support
- Corporate campaigns & communications
- Recruiting & employer branding
- Executive thought leadership
- Event, email & collateral support
/ 02 — Content Production
Content created with strategy behind it.
Elevated content with creative direction and a purpose behind every shot list. Standalone or as a management add-on.
- Monthly or quarterly content days
- Short-form video & Reels
- Lifestyle & brand photography
- Team & founder content
- Service demonstrations
- Behind-the-scenes storytelling
- Shot lists & creative direction
/ 03 — Paid Social & Digital Campaigns
Campaigns designed to do more than generate impressions.
Clear objectives, thoughtful targeting, strong creative, ongoing optimization.
- Meta advertising
- Campaign strategy
- Audience research
- Ads Manager setup
- Pixel & conversion setup
- Creative direction
- Campaign optimization
- Performance reporting
Advertising spend is separate from agency management fees.
Apply to Work With Us →/ 04 — Influencer & Brand Partnerships
Partnerships that feel aligned, not transactional.
Creators and community partners who introduce your brand to the right audience — authentically.
- Influencer sourcing
- Creator outreach
- UGC campaigns
- Local brand partnerships
- PR gifting & mailers
- Campaign coordination
- Deliverable management
- Campaign reporting
Need something inside the organization?
Fractional support, corporate campaigns, recruiting marketing, and more.
Corporate Marketing Support
An experienced marketing partner, without another full-time hire.
Flexible strategic support for internal teams, growing companies, and organizations navigating high-priority marketing initiatives.
Your team has the vision and the initiatives — just not enough hands. SLC integrates with your organization and moves the work forward.
When it makes sense
Signals it's time for support.
Your marketing team is operating at capacity
You need temporary senior-level marketing support
You are preparing for a launch, event, expansion, or major campaign
Your company needs stronger recruiting and employer-brand visibility
Leadership wants to become more visible online
Your organization has inconsistent marketing across departments
You need execution support without adding another full-time employee
A team member is on leave or a role is temporarily vacant
Corporate services
Where we step in.
Fractional Marketing Leadership
- Marketing planning
- Priority setting
- Campaign oversight
- Vendor coordination
- Leadership advising
- Department workflows
- Strategic accountability
Campaign Strategy & Execution
- Campaign concepts
- Messaging
- Timelines
- Asset coordination
- Digital & social rollout
- Reporting
Recruiting & Employer Branding
- Candidate attraction campaigns
- Employee & advisor stories
- Recruiting social content
- Leadership videos
- Career-event marketing
- Candidate journey messaging
Executive & Leadership Visibility
- LinkedIn strategy
- Thought leadership
- Executive content
- Personal brand positioning
- Speaking & event promotion
Corporate Content & Social Media
- Corporate account management
- Project & company storytelling
- Team highlights
- Milestone announcements
- Community involvement
- Industry leadership content
Internal & External Communications
- Employee communications
- Company announcements
- Email campaigns
- Newsletters
- Stakeholder messaging
- Brand-consistent copywriting
Event & Initiative Marketing
- Conferences
- Recruiting events
- Openings
- Community events
- Internal programs
- Corporate milestones
Marketing Collateral
- Presentations
- One-sheets
- Sales materials
- Recruiting materials
- Campaign graphics
- Email templates
Engagement options
Structured around your need.
Format 01
Ongoing Support
For organizations requiring recurring monthly marketing strategy and execution.
Format 02
Project-Based Support
For launches, campaigns, events, recruiting initiatives, and defined marketing projects.
Format 03
Interim or Overflow Support
For companies managing staffing transitions, employee leave, department capacity issues, or temporary leadership gaps.
Let's talk about what your team is carrying.
About
Corporate experience. Boutique attention. Modern execution.
Growing brands deserve the strategic thinking of an internal marketing leader — with the creativity of a boutique agency.
Meet Andrea Castaneda
Andrea founded SLC after ten-plus years in corporate marketing across real estate, architecture, development, and commercial construction. She's sat in the planning meetings, owned the calendar, and answered for the results — and built SLC to work the same way: strategy first, execution that holds up, communication that respects your time.
What she brings to every engagement
- More than 10 years of corporate marketing experience
- Industry depth across real estate, architecture, development, and commercial construction
- Expertise in brand strategy, corporate communications, social media, content, campaigns, and partnerships
- A relationship-first approach to building visibility that lasts
Medspa or development firm, you'll work with someone who has seen marketing from both sides of the table.
Apply to Work With Us →Apply to Work With Us
Let's determine the right level of support.
Tell us what you're building — we review every application carefully.
Application received
Thank you for considering Socially Local.
We review every inquiry carefully and will be in touch if we believe we are the right strategic fit.
Want to skip ahead?
Reserve a discovery call now and we'll connect your application to the conversation.
Book a Discovery Call →